Summary
CAR companies are no strangers to special effects, but progressive Korean brand Kia has just trumped them all - by bringing a Brazilian carnival to Britain. Kia's fifth new model in a mere 18 months, the Rio, hits the streets on September 1 and the manufacturer revealed the classy-looking supermini amid a fiesta of gaudily plumed Samba dancers and a Latino band along with an exhibition of the silky skills that have made the famous yellow jersey the most iconic in international football.
Of course there's no rhyme without reason and for Kia, the Rio means serious business - it's a hugely important model to the fast- growing company. Back in the day this was the car that set Kia on its path to recognition in the UK by offering value-conscious buyers a shedload of metal for their money.See the full content of this document
Extract
Rio Grooves to a Samba Beat
But the goalposts have changed, and launches like the Venga, Sorento, Sportage and new generation Picanto have underpinned the marque's status as a man...
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