The Real Art of Doing Business ; Could the Arts Drive a Business Renaissance On Teesside? Sue Scott Goes On a Whistle-Stop Tour of Middlesbrough's Cultural Quarter and Finds It's Very Much Full Steam Ahead.

Summary

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"CREATIVITY is the new raw material... that's not my quote, but I really do believe it," says Tony Charles, co-founder of Platform Arts, the not-for-profit company that has helped fast-track the careers of more than a dozen artists and designers by giving them creative room to breathe in what used to be the old mail room at Middlesbrough's railway station.

The original phrase belongs to Richard Florida, author, creative arts guru, and the Americans' European ambassador for creativity and innovation, who believes Charles and conceptual thinkers like him are revolutionising the world economy.

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The Real Art of Doing Business ; Could the Arts Drive a Business Renaissance On Teesside? Sue Scott Goes On a Whistle-Stop Tour of Middlesbrough's Cultural Quarter and Finds It's Very Much Full Steam Ahead.

"One of the things I think most economists have missed, is that creative people are intrinsically motivated," says Florida. "If you look at most people who work in the creative fields, they're not motivated simply by money.

"For all of those economists who somehow believe you can spur national or regional growth by cutting taxes and using business incentives, the simple thing I w...

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