Summary
While the London team prepares for the 2012 Olympics, the business community will be getting ready for the marketing phenomenon that accompanies the event.
Nikki Ferguson, intellectual property expert from international law firm Eversheds, warns companies of the dangers of using Olympic symbols or connections in their advertising.See the full content of this document
Extract
Golden Chance
The Olympic symbol constitutes one of the most recognised of all images. Any association with the symbol and the Olympic ideals of peace and fair-play is intense...
See the full content of this document
Sponsored links
