Summary
1914, beginning of First World War Gillette converted an entire nation of men to their brand, agreeing a deal with US armed forces to provide 3.5 million soldiers with safety razors.
1930s, The Great Depression Fortune Magazine was published, four months after the dramatic crash. It netted pounds 0.5m by 1937.See the full content of this document
Extract
Global brands that beat a recession include
Walt Disney's business took off, winning an Oscar every year for the entir...
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