Data Bonus On Clothing Portal

Summary


E-COMMERCE specialist Visualsoft, which went live with its innovative designer clothing portal for men and women this week, will use it to move the company further into the field of consumer interrogation and data analysis. Designerclothing.com was developed by the Visualsoft team on Stockton's Portrack Lane but will operate as a separate company. It acts as a single portal for consumers seeking designer brand retailers and an advertising platform for traders and brand owners.

The power - and real potential for expansion - lay in the detailed data collected anonymously from millions of customers expected to travel across the site, said Visualsoft director Dean Benson, who launched the site on Tuesday with 20 retailers, but has agreements in place for a further 100.

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Data Bonus On Clothing Portal

"We can already see people ...

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